Tap Into Travel Intent Data: Strategies to Elevate Your Travel Marketing Campaigns sojern.com

Learn how to harness travel intent data to reach the right travelers at the right time.
Leveraging travel intent data can be a game-changer for advertisers aiming to connect effectively with their audience. Our expertise and real-time data make it easy for your brand to reach the right audiences at just the right time. Whether you choose our Managed Campaigns or our self-service option, Traveler Audiences to Go (TATG), you can tap into travel intent data and access data-curated Private Marketplace (PMP) deals on any Demand-Side Platform (DSP).

But to truly maximize your campaign’s impact, our machine learning (ML) audiences can take it to the next level. By combining travel intent data with your website and first-party data, ML audiences allow for more precise targeting and greater campaign efficiency. This approach helps you connect with users more meaningfully, improving results at every stage of your marketing funnel. Here’s how you can use our data to make the most of each step in your campaign:

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