How to Promote your Travel Blog – A Guide for Travel Brands hub.wtm.com

Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant place to share insight and advice that will appeal to your customer base and target audience, it helps to improve the ranking of your website on search engine results pages, and it gives you regular content to share across other channels.

Whether you’re just getting started writing a travel blog or have been publishing content for a while, growing your blog audience is often a key focus. The more people who read and engage with the content on your travel blog, the wider the reach of your brand and the greater the number of potential customers who are exposed to your marketing material.

There are a wide variety of different methods of blog promotion for travel brands, and it’s a good idea to employ multiple techniques if you want to have the biggest impact. Below are nine of the best tactics for promoting your travel blog, with actionable steps for getting started with each approach.